Gift Expo was developed for Coca-Cola for their Bow Label, Christmas campaign. The whole idea of the project refers to aura of holidays and exposure’s shape imitates Christmas gift. The exhibition presents range of Coca Cola products. One of the feature is sound showers that play festive music. Music starts playing whenever someone approaches closer to the exposure activating motion sensor. 2 LCD screens meanwhile display Coca-Cola advertisements in the loop. Installed directional LEDs designed in form of a sequence imitate snowing what additionally enhances festive atmosphere.
The exhibition has more than 2.5 m in height and is definitely impactful, the additional sales spot got activated!
ClientCoca-Cola HBC PolskaYear2016