The Macallan Event Bar

For The Macallan – synonymous with elegance and exceptional whiskey – we designed and created an event bar that fully reflects the brand’s luxurious character. It is a combination of modern aesthetics and meticulous attention to detail. The design is based on the brand’s signature color palette – deep red, structural white, and copper. The rounded bar catches the eye with its illuminated geometric relief on the front, serving as a visual invitation into the world of The Macallan.
The display wall, with its characteristic copper waves, forms a refined backdrop for the bottles, while individually lit glorifiers highlight the uniqueness of each item. A red logo coffer tops the entire arrangement that dominates the space. The applied design solutions ensure not only a spectacular visual effect but also comfort and ergonomic efficiency for the bartender.