Advertising Dispaly Coca-Cola X-Mas Truck

The X-Mas Truck advertising display refers directly to the Coca-Cola Christmas Campaign. The originator of the truck project was the team of Coca-Cola HBC Polska Sp. z o.o. Thanks to its dimensions, the very realistically reproduced cab and semi-trailer of the truck allows for free entry of a child as well as adults into the centre of the exposition – which provides a lot of fun and joy. The use of interactive solutions in an advertising display in the form of a motion sensor activating the holiday melody and blinking LED lighting, activated when someone passes by, are undoubtedly added values that draw attention at the point of sale and encourage additional purchases.

The custom-made Christmas truck is the flagship of our tailor-made range of products. The truck’s semitrailer, which measures over 6 m, can hold up to 6 pallets.

In 2016, the Coca-Cola X-Mas Truck advertising display won awards at two internationally recognised competitions: POPAI AWARDS Paris 2016 and ITALIAN POPAI AWARDS 2016.