Proper No.Twelve display

Strength. Determination. Success. These are the associations evoked by the display designed for Proper Twelve – a whisky that celebrates every victory. The solid metal structure with its bold lines emphasizes the brand’s modern and distinctive image. Vibrant tiger-themed graphics add dynamism, symbolizing confidence and determination embedded in Proper Twelve’s DNA.
Neutral white lighting highlights the details and presents the bottles in a clean and elegant way. The green glass creates subtle reflections, referencing the brand’s signature colors and Irish heritage. Two display zones ensure a clear presentation of the products, while the compact stand combined with the vivid green graphics creates a strong visual impact in the retail space.
The slogan “Mark Every Win” embodies the essence of Proper Twelve – encouraging the celebration of every victory, no matter its scale. The display fully reflects this message – from the sturdy construction to the refined details that emphasize the brand’s character. This display is a combination of metal, light, and emotion – we created a scenography of confidence and victory in its purest form.