The Macallan Trolley

The development of the luxury products market requires contact with the consumer at the highest level. Consistent and qualitative communication can create a prestigious brand at the point of sale. Building of the brand awareness among consumers can be achieved by displaying the brand in selectively chosen points such as specialising in high-end alcohol retail, gastronomic or during events.
Macallan as a brand combines attachment to tradition and quality with an innovative approach to the creation of new products. ATS Display as a global supplier of POS materials for The Edrington, continues to reflect these values ​​by designing and producing the entire line of POS materials for The Macallan brand. The inspiration for the design of the bartender trolley was the unique in terms of form and shape – the chevron – characteristic of the brand, with its curves and roundings. For the production of the bartender trolley, we used standard steel and solid wood, as well as two types of varnishes – powder in the construction of the trolly and water based on Corten steel of the shelves.

ClientThe EdringtonYear2022