Bushmills Line

The Bushmills brand often communication indicates and refers to its origin (provenance). It is one of the 5 pillars of the brand. This is the very pillar we have built our offer of POSM materials.

The inspiration for the prepared materials was the Giant’s Causway – an original rock formation, 4 km away from the Bushmills distillery, consisting of tightly arranged basalt columns. Most columns have a hexagonal base, although some have more or less sides. This is also the shape our designs received.

The prepared line of materials consisted of an eye-catching event bar, two glorifier displays that support the activities of ambassadors by building brand awareness during events and a free-standing glorifier/display for 3 bottles. All materials premiered in 2022 during one of the key Whiskey Festivals in Poland. In addition to events, displays and stands support the sale of the brand also in specialist stores.
Our Bushmills Line is made of powder-coated steel and enhanced with individual lighting.