The Wall of Fame

Specialty retailers are a specific distribution channel, highly appreciated by brands. Along with the changing trends, as part of the brand experience, brands organize various events under the watchful eye of Brand Ambassadors, who take participants on an adventure with the product, often combined with food pairing.
Expositions at specialty retailers more often these days take the form of store equipment, a non-standard rack or a large-format display. For the Aberfeldy brand, we designed and produced the Wall of Fame, an impressive wall display, which serves its decorative functions in a specialist liquor store in Gdańsk. This illuminated, metal structure is an elegant accompaniment to the brand’s promotional events. The materials used for the project were thoughtfully chosen to match the exclusive interior of the store.